GreatCall Acquires Lively

Furthers growth of connected health portfolio for active aging.

GreatCall Inc., the leader in creating usable technology for active aging, has acquired the assets of Lively Inc., a connected home health platform for older adults. The acquisition is a key step in GreatCall’s commitment to growth and the development of its connected health portfolio.

“GreatCall’s leadership in active aging is rooted in customer knowledge. With a deep understanding of the needs of our customers, we have been uniquely positioned to build awareness of key issues and develop products and services that address the needs of both older adults and their caregivers,” says David Inns, CEO of GreatCall.  “Acquiring Lively builds upon that ideal and as we move forward into our second decade, we will continue to innovate, build our customer base and develop our connected health platform based on that foundation.”

Lively, founded in 2012, developed a safety watch and a system of passive activity sensors to alert family members and share daily routines. “We are excited that the Lively platform will build upon GreatCall’s leadership in active aging,” says Iggy Fanlo, Lively’s CEO and co-founder. Lively’s products will be supported by the GreatCall Customer Care team and will ultimately be managed on the GreatCall platform.

“As GreatCall looks at consolidating the fragmented active aging space, we see this acquisition as a strategic move for our connected health platform,” adds Brian Berning, CFO of GreatCall. “We will continue to innovate new products and services but we will also acquire synergistic opportunities. With the sheer number of family caregivers in the U.S. and the aging of Baby Boomers, the need for technology support will increase rapidly. GreatCall is poised to anticipate and respond to that need.”