Spectralink Launches New Engage Channel Partner Program for North America
Spectralink Corporation, the global leader in enterprise mobility solutions for the healthcare, retail, and manufacturing sectors, launched its new Engage Channel Partner Program for North American resellers and distributors. The company also recently hired new sales and channel leadership – Scott Thie, Vice President of North American Sales, and Bill Foster, Director of Channel Sales – who will support Spectralink’s partner community with years of dedicated commitment and innovation working with channel organizations.
Spectralink’s new Engage Channel Partner Program replaces its North American SELECT Program. Structured to encourage proactive deal discovery, vertical sales execution and joint partnership, the Engage Channel Partner Program has three main tiers: Platinum, Gold and Silver, as well as the continuation of Spectralink’s Registered Partner designation. Highlights of the Engage Program include: incentivized deal registration; Market Development Funds (MDF); new sales and marketing enablement tools, including a discounted demo equipment purchase program; streamlined training/certification with reduced tuition; and, access to a comprehensive library of marketing assets.
“The new Engage Partner Program from Spectralink is best-in-class,” said John Norton, EVP of Sales, Arrow Systems Integration. “They have built a reseller-focused program with sales and marketing enablement tools that will accelerate our ability to land net new mobile device opportunities in the healthcare space. Additionally, the margin realization on Spectralink hardware puts them in our top tier.”
Driving this initiative to better serve Spectralink’s reseller and distributor communities, Scott Thie, VP of North American Sales, is leading the company’s Sales organization. Scott brings extensive experience in mobile computing, AV technology, unified communications and medical devices to Spectralink. He has more than 25 years of experience in the technology industry, including serving as VP of Sales at Panasonic System Communications Company of North America, as well as positions at Philips, Aiwa and Alps. Throughout his career, Scott has been responsible for sales, marketing, business development, engineering and overall business operation functions.
Bill Foster recently joined Spectralink as the Director of Channel Sales, and will be leading the Engage Channel Partner Program and working closely with Scott Thie to align channel sales with the company’s overall sales strategy. Bill was most recently Vice President of Sales at Ascom US, where he led the sales team, facilitated business development and managed its channel partner program. With a strong background in leadership development, customer service and selling skills, Bill is focused on developing personal excellence in his team and delivering world-class solutions to Spectralink’s partners and customers.
“Spectralink’s goal is to have a closer working relationship with our resellers. The Engage Channel Partner Program rewards partners for their significant value-add selling solutions into our core verticals, while enabling them to target our upgrade ready installed base with state-of-the-art voice and data solutions like PIVOT,” said Doug Werking, CEO of Spectralink. “We’re excited to launch this program, and the timing couldn’t be better with Scott and Bill leading our sales and channel teams.”
For more information about Spectralink, please visit: http://spectralink.com