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SHANNON CARSON, CURATOR24, SUPREME GROUP

ByDennis Dailey February 17, 2025August 17, 2025

𝗘𝘅𝗽𝗲𝗿𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀

Acquisitions in the healthcare marketing, PR, and communications sectors are on the rise. But what truly makes these mergers successful?

For Shannon Carlson, President of Curator24, the acquisition of her agency by Supreme Group transcended mere growth. It was about alignment—harmonizing a shared vision, fostering cultural synergy, and seizing the opportunity to amplify the impact on clients.

“As Shannon eloquently puts it, ‘At the end of the day, if you go to work and love what you do, it shows.’

Shannon’s experience highlights some compelling opportunities for agencies undergoing acquisitions:

* What factors have made your organization stronger and more dynamic post-acquisition?

* How have you effectively integrated teams, clients, and cultures to unlock new potentials?