Dr. Geeta Nayyar
Dr. G debutes her new book, “Dead Wrong”
Dr. G discusses her new book, Dead Wrong, which is a post-pandemic review of the myths and disinformation that have plagued the healthcare industry since the beginning of time.
Dr. G asks, ”In the age of digital transformation, when we think about Artificial Intelligence, EHRs, CRMs, and everything we love in HealthTech, how do we use technology for good, and not for evil? …and how do we use it to empower humanity and to empower the patient-physician relationship?”
As the subtitle indicates, Dead Wrong is focused on diagnosing and treating healthcare’s misinformation illness, because as Dr. G adds, “At the end of every mis- and dis-information train, there is a physician that meets you in the ER.”
In Dead Wrong, Dr. G proposes an offering of solutions and an examination of what needs to be done from an industry point of view, describing how physicians, Chief Medical Officers, Chief Marketing Officers and CEOs can work together to fight bad actors, and build brand loyalty and retention in the process.
You can purchase her insightful book at your favorite booksellers and through her website: https://www.drgeetanayyar.com/
