Motive Medical Intelligence Names Jay Sultan Executive Vice President of Product Strategy and Management
Motive Medical Intelligence has appointed Jay Sultan as Executive Vice President of Product
Strategy and Management. The move adds a seasoned healthcare strategist to the
company’s leadership team as it continues to evolve its data analytics offerings aimed at
physician-level performance and value-based care.
Leadership Role Focused on Product Strategy
In his new role, Sultan will oversee Motive’s entire product portfolio, including its flagship
platform Practicing Wisely. His focus will be on aligning the company’s solutions with the
needs of health plans, healthcare providers, and health systems navigating ongoing changes
in the healthcare landscape.
“Jay is one of the most forward-thinking healthcare leaders today and we are thrilled for
him to join the Motive team,” said Jeanne Cohen, CEO and founder of Motive Medical
Intelligence. “His unique ability to connect the dots between policy, technology, and real-
world healthcare operations makes him the ideal leader for our Practicing Wisely solution.”
Extensive Experience Across Healthcare Sectors
Sultan brings over 20 years of experience in healthcare innovation, analytics, and product
development. Prior to joining Motive, he served as Chief Data and Analytics Officer at
Tegria, where he led the launch of several services including AI-powered communication
tools and data platforms.
His previous roles include:
Vice President of Healthcare Strategy at LexisNexis Risk Solutions, leading growth
initiatives
Senior leadership roles at Cognizant, Edifecs, and The TriZetto Group, where he was
involved in the development and commercialization of healthcare technologies
He has also acted as a strategic advisor to healthcare payers, provider organizations, private
equity firms, and startups in the health IT space.
Vision for Healthcare Analytics
Speaking on his new appointment, Sultan expressed enthusiasm for joining Motive at a time
when performance analytics are becoming central to healthcare improvement efforts.
“I’m thrilled to join Motive at such a pivotal moment,” Sultan said. “This team has created a
performance analytics solution like no other in the industry. The methodology, technology,
and rigor around Practicing Wisely are reshaping how physician-level performance and
improvement data is captured and used to achieve real change in healthcare.”
Sultan holds a Master of Arts in Social Sciences from the University of Chicago, where he
focused on international economics and law. He is a frequent speaker at industry events, a
published author, and holds multiple patents in healthcare technology.
About Motive Medical Intelligence
Motive Medical Intelligence is a healthcare data and analytics company focused on
measuring and improving physician-level performance. Its solutions support transparency,
clinical trust, and actionability—especially in the context of value-based care models.
The company’s Practicing Wisely platform is used to identify and reduce low-value care
across the healthcare system, supporting efforts to curb the estimated $390 billion in annual
waste in U.S. healthcare and to achieve more sustainable, patient-centered care.