Identity is Foundational. Personalization Starts Here.

HITshow featuring Nick Orser, GM of Healthcare and HIEs at Verato.

“At Verato, our vision is to power exceptional experiences everywhere by solving the problem that drives everything else: knowing who is who.”

✅ That question — who is this patient, really? — is 10x harder to answer today than it was just a decade ago.

“Despite EHR consolidation, patient data is actually scattered across more applications than ever — CRMs, call centers, mobile apps, joint ventures, telehealth platforms… the list keeps growing.”

🧩 The challenge? Every interaction — registration, billing, imaging, online scheduling, in-office care — can become a fragmented experience if you can’t link a person to their full identity.

“People change names, move addresses, use nicknames — and healthcare data is full of typos.”

But while it’s 10x harder, it’s also 10x more important to solve.

“Patients today shop for care. They expect personalized, seamless experiences — not just in the clinic, but online and on the phone.”
And Verato is solving this.

“Our master data management platform is purpose-built for healthcare. We identify, enrich, and synchronize patient and consumer data across the enterprise.”

“It’s powered by referential matching and native enrichment — so you’re not just resolving identity, you’re building understanding.”

🎯 When health systems know who is who: